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Beyond the aisle

  • Lake Mary Events Center 260 North Country Club Road Lake Mary, FL, 32746 United States (map)

Book more weddings, boost revenue, and master venue sales — all in one power-packed day! 

Beyond the Aisle is an exclusive, one-day event designed just for wedding venue owners, sales teams, and managers who are ready to book more weddings, convert more tours, and run a smoother, more profitable business. 

With top industry experts, hands-on strategies, and real talk from people who actually know venues, you’ll walk away with game-changing insights you can implement immediately. Plus, with only 120 spots available, this intimate, high-impact event will sell out fast. 

Don’t miss your chance to learn, network, and level up your venue—grab your ticket before it’s gone!


SCHEDULE: 

9:00AM – Check-In, Hot Espresso Bar by Kineo Coffee and Cold Brew Bar by Cafecito Mio, Light Bites by John Michael Catering presented in the Meeting Room

9:30AM – Welcome from Emcee Vanessa Negron of Sweet Miss V's in the Grand Ballroom 

9:45AM - Snap, Plan, Profit: A Strategic Approach to Your Wedding Venue Photos Presented by Shantel Campbell

10:30AM – Persistent, Not Pushy: Mastering the Art of New Lead Inquiries presented by Ian Ramirez

11:45AM - Group PhotoHelper Hub Opens - Connect with businesses that support venues 

12:00PM – Lunch Plated Salad and Buffet provided by John Michael Catering 

1:15PM - The Power of Personalization: Why One-Size-Fits-All Tours Are Killing Your Sales presented by Shannon Tarrant

2:30PM - A Trendy Break 

3:00PM – Panel Discussion: Trendy & Profitable – Wedding Trends That Boost Venue Revenue moderated by Paul Pettie and paneled by leading Central Florida wedding planners 

  • Anna Christine Events - Christy Subler

  • The Chaos Coordinator - Shadow Anderson

  • For the Love Of Events - Amanda Borrero

  • Immaculate Events - Dieudonne Thomas-Wilson 

  • Melanie Paige Events - Melanie Snyder

4:00PM – Heart Leadership: The Power of Purpose, Connection, and Joy presented by Anthony Lambatos

4:45PM – Closing Remarks 


Helper Hub:

Running a wedding venue takes more than just bookings—it takes the right tools, resources, and expert support. 

At the Helper Hub, you’ll meet hand-selected businesses that specialize in helping venues operate more efficiently, grow their sales, and solve common challenges. 

Take advantage of the long lunch break to have real, in-person conversations with these industry pros, explore solutions tailored to your needs, and make valuable connections. Plus, they’ll be available all day—so whenever you’re ready, they’re here to help!



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April 15

VENUE POWER HOUR: Shout it, Say It, Live It