WEDDING MERCHANTS BUSINESS ACADEMY

Be a Part of the Largest Conference for Wedding Professionals in the World

With wedding professionals from around the world, 200 exhibitors, and over 150 educational seminars, Wedding MBA is the must-attend event for wedding professionals looking to take their businesses to the next level.

Find out the latest in business, tech, trends, and more during this three-day, resource-packed event.

USE THE CODE VENUEHELPDESK FOR AN ADDITIONAL DISCOUNT ON TICKETS!

See our founders speak:

Tuesday @ 2:00 pm - SITE SEEING - Enhanced Venue Tours by Shannon Tarrant

Turn the predictable venue tour into a compelling experience that seals the deal with engaged couples. Unlock the secrets to transform your tours into a powerful sales tool for a fully booked venue calendar.

• Revamp your tour approach

• Crucial tour mistakes and fixes

• Never get ghosted again

Tuesday @ 4:00 pm - UN-OPEN HOUSE: Creative Alternatives For Venues by Ian Ramirez

It’s time to say goodbye to the traditional open house; it creates unnecessary friction and slows down the sales process. Simple solutions that transform inquiries into venue bookings.

• Host a fake wedding or themed open house

• Guest list invites...it’s not what you expect

• Micro commitments that lead to mega sales

Wednesday @ 3:00 pm - SHOUT IT, SAY IT, LIVE IT: Publicize And Monetize Your Reviews by Shannon Tarrant

She spends an hour looking at reviews for the perfect pair of jeans. He spends months researching the best new car. They trust a stranger’s opinion as much as their BFF. Seventy-two percent of couples read reviews to determine which wedding pros to choose. Pros with positive reviews can double the number of quality leads. Ramp up your new client opportunities with better reviews.

• Templates to guarantee your reviews stand out

• Attract more clients than your competitors

• Step-by-step systems to boost your reviews

Are you ready to skip the fluffy speeches and inspiring talks with no actionable takeaways? At Hustle & Gather, they host venue business conferences where you can learn and do from someone who’s been in your shoes. (That’s us. We’ve been there.)

The venue business conferences are all about education and implementation. You’ll discover best practices for your business, plus have the space and guidance to put them into action. Attend workshops, keynote speeches, networking events, and other activities to get you fired up and ready to work.

No matter where you are in your venue owner or venue manager journey, you’ll walk away with the knowledge and motivation to make your venue the best it can be.

Use either code for $200 off your tickets: ST2025 or IR2025

See our founders speak:

Tuesday, Jan 7th @ 10:30 am

INSTANT IMPACT: How Your First Response Can Make or Break a Lead by Ian Ramirez

In this competitive world of wedding venues, your first response to a new lead can make all the difference. This session will guide you through the essential strategies of crafting an initial response that not only captures their attention but also sets the stage for successful conversions.

In this session, you'll learn simple yet effective hacks to respond faster, ways to personalize your message to resonate with each lead so that they don’t ghost you, and methods to navigate incoming leads from multiple platforms.

Key Takeaways:

• Learn how to follow up faster, significantly increasing your chances of converting leads into tours.

• Discover techniques for tailoring your initial response to address each lead’s specific needs and wants.

• Identify strategies to efficiently manage and respond to leads from various platforms and entry points.

Tuesday, Jan 7th @ 4:30 pm

TOUR DE FORCE: Elevate Your Venue Tours to Book More Clients by Shannon Tarrant

Step up your venue tour game in this interactive, workshop-style training designed to help you convert more leads into bookings! Through hands-on exercises, role-playing, and real-life scenarios, you’ll learn how to connect with clients, highlight your venue’s unique features, and handle tough questions with confidence. Get ready to walk, talk, and wow your way to more sales and stronger client relationships!

Key Takeaways:

• Master persuasive storytelling by crafting compelling narratives

• Tailor and customize tours to different client needs, personalities, and preferences

• Utilize strategic tour flow to guide clients through your venue that leads to a booking decision