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The Venue Masterclass


  • The Durham Hotel 315 East Chapel Hill Street Durham, NC, 27701 United States (map)

Are you ready to skip the fluffy speeches and inspiring talks with no actionable takeaways? At Hustle & Gather, they host venue business conferences where you can learn and do from someone who’s been in your shoes. (That’s us. We’ve been there.)

The venue business conferences are all about education and implementation. You’ll discover best practices for your business, plus have the space and guidance to put them into action. Attend workshops, keynote speeches, networking events, and other activities to get you fired up and ready to work.

No matter where you are in your venue owner or venue manager journey, you’ll walk away with the knowledge and motivation to make your venue the best it can be.

Use either code for $200 off your tickets: ST2025 or IR2025


See our founders speak:

Tuesday, Jan 7th @ 10:30 am

INSTANT IMPACT: How Your First Response Can Make or Break a Lead by Ian Ramirez

In this competitive world of wedding venues, your first response to a new lead can make all the difference. This session will guide you through the essential strategies of crafting an initial response that not only captures their attention but also sets the stage for successful conversions.

In this session, you'll learn simple yet effective hacks to respond faster, ways to personalize your message to resonate with each lead so that they don’t ghost you, and methods to navigate incoming leads from multiple platforms.

Key Takeaways:

  • Learn how to follow up faster, significantly increasing your chances of converting leads into tours.

  • Discover techniques for tailoring your initial response to address each lead’s specific needs and wants.

  • Identify strategies to efficiently manage and respond to leads from various platforms and entry points.

Tuesday, Jan 7th @ 4:30 pm

TOUR DE FORCE: Elevate Your Venue Tours to Book More Clients by Shannon Tarrant

Step up your venue tour game in this interactive, workshop-style training designed to help you convert more leads into bookings! Through hands-on exercises, role-playing, and real-life scenarios, you’ll learn how to connect with clients, highlight your venue’s unique features, and handle tough questions with confidence. Get ready to walk, talk, and wow your way to more sales and stronger client relationships!

Key Takeaways:

  • Master persuasive storytelling by crafting compelling narratives

  • Tailor and customize tours to different client needs, personalities, and preferences

  • Utilize strategic tour flow to guide clients through your venue that leads to a booking decision

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December 11

power hour: Steal the Venue spotlight in 2025

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January 22

the inclusive wedding summit